



New Delhi : The 43rd IITF organised by the India Trade Promotion Organization (ITPO) is being held from November 14 to 27 in the national capital.
The West Bengal Pavilion at the India International Trade Fair (IITF) 2024 is a vibrant showcase of the state’s rich cultural heritage and economic growth. The pavilion, themed in the line of IITF2024 “Viksit Bharat” (Developed India), highlights West Bengal’s traditional knowledge, indigenous skills, and creative genius. It features a variety of exhibits, including colorful weaves, traditional crafts, and the state’s growth story. West Bengal has traditionally used the IITF as a platform to promote its diverse sectors, including handicrafts, handlooms, textiles, tourism, agriculture, industry, and technology.
The pavilion was formally inaugurated on 14th Nov 2024 by Mrs. Ujjaini Datta, Resident Commissioner of the Government of West Bengal, aims to protect the state’s buoyant spirit and industrial culture, making it a must-visit for anyone attending the fair.
She informed the attending media persons on the occasion that Eight Departments are participating which includes MSME & Textiles, I&CA. Tourism, SHG & SE, Tribal Development. Agri-Marketing. Animal Resources Development, Industry Commerce & Enterprises. There are 17 stalls and a stall presenting the renowned sweets of Bengal…
Mrs. Datta highlighted the state’s UNESCO-recognized Durga Puja, an image of the Goddess finds a pride of place in our Pavilion and the pavilion’s stunning display of Bengal’s rich handicrafts, including Santipur and Murshidabad sarees, Kantha embroidery, and Baluchari sarees. Visitors can also experience the unique craftsmanship of Panchmura terracotta, Sitalpati mats, Shantiniketan leather, and GI-tagged products like Darjeeling Tea, Bengal Dokra, and Nakshi Kantha. The pavilion prominently features the “Biswa Bangla” initiative, a celebration of Bengal’s crafts, culture, and tourism, spotlighting iconic destinations like the Sundarbans, Darjeeling, and Santiniketan.
“WB Pavilion offers a glimpse of the State’s rich cultural heritage, GI tag products some of which are: Darjeeling Tea, “Baluchari Saree” woven in and around Bishnupur, “leather goods” of Shanti Niketan, “Nakshi Kantha” from Birbhum, “Sitabhog and Mihidana” of Bardhaman, “Bengal Dokra”, “Bengal Pattachitra”, Purulia “Chhau Masks”, “Gobinda Bhog” and “Tulai Panji” rice, etc.” “Biswa Bangla” an initiative, through which all aspects of Bengal’s crafts, culture, and creativity are projected under a single umbrella to build a “Brand Bengal” in the international market is being showcased through tourism options, baluchori, and tant sarees, nokshi kantha, tulaipanji rice, varieties of sweets, clay dolls, candles, and several other handicrafts. These find a place in the pavilion and are on display as well as for sale.
Key state development projects, such as Swasthya Sathi and Kanyashree, are also showcased, underscoring Bengal’s commitment to social welfare.
The pavilion further offers a taste of West Bengal’s culinary diversity, and live cultural performances by Dhakis and Bauls, and highlights sustainable practices in renewable energy and agriculture. West Bengal Day, set for 26th November 2024, will be marked by a special cultural performance from Kolkata artists nominated by the I&CA department.
With its rich heritage and forward-thinking initiatives, the West Bengal Pavilion stands as a testament to the state’s industrial and cultural prowess. It serves not only as a platform for trade and commerce but also as a vibrant hub for cultural exchange, reinforcing West Bengal’s crucial role in India’s growth story. 🍂-Dilip Guha
Read More :Sasraya News Sunday’s Literature Special || Issue : 40 || 24 th November 2024
